SMS Terms & Conditions

By opting into the Laura Canada (Laura and/or Melanie Lyne and/or Style Rewards) Short Message Service (“SMS” or “Text Message”), you consent to receive text messages on your mobile device containing Laura and/or Melanie Lyne in-store and online promotions and/or updates on the Style Rewards loyalty program. We will send approximately two to four (2-4) promotional text messages (including offers and contest information) per month in addition to any SMS that may be triggered based on your profile and transactions.

Laura Canada does not charge a fee for you to receive text messages. You are responsible for verifying and determining whether your mobile service provider charges you for air time, for sending and/or receiving text messages, and for other standard applicable fees typically charged by mobile service providers.

Text messages are distributed via third party mobile network providers and, therefore, we cannot control certain factors related to message delivery or guarantee availability or performance of this service, including liability for transmission delays or message failures. Laura Canada is not responsible for lost, incomplete, stolen, undelivered or misdirected SMS messages.

Laura Canada may discontinue this service at any time, without notice.

How to receive Laura Canada SMS?

You can only join Laura Canada SMS alerts if you have a Canadian mobile phone number. There are two ways to enroll in Laura Canada SMS alerts:

• Text the following keywords to 52998 and you will receive the appropriate SMS messages from Laura Canada

  • JoinLaura: to receive Laura’s offers and promotions

  • JoinMelanieLyne: to receive Melanie Lyne’s offers and promotions

  • JoinStyleRewards: to receive Style Rewards updates.

• Visit Laura Canada’s preference centre, identify the categories of SMS messages you would like to receive (Laura, Melanie Lyne and/or Style Rewards) and provide your mobile phone number.

How can you opt out of Laura Canada SMS alerts?

• Text STOP to 52998 and you will no longer receive SMS messages from Laura Canada, including Laura and Melanie Lyne promotions and Style Rewards updates. A message confirming that you have unsubscribed will be sent to your mobile.

• Visit Laura Canada’s preference centre, identify the categories of SMS messages you would like to stop receiving (Laura, Melanie Lyne and/or Style Rewards) and save your preferences.

How can you get more information about Laura Canada SMS alerts or what should you do if you need assistance?

• If you have any questions about SMS text messaging services, text HELP or INFO to 52998.

For additional information, please read our privacy policy.